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董和昇 教授

Doong, Her-Sen

Professor

•  學歷：國立中山大學 資訊管理 博士

•  研究領域：創新創業、電子商務、數位轉型、商業智慧

•  E-mail：hsdoong@mail.ncyu.edu.tw

•  辦公室：新民校區 D01-806

•  電話：(05)2732896

•  學術研究：https://www.mis.ncyu.edu.tw/%E7%B3%BB%E6%89%80%E6%88%90%E5%93%A1/%E8%91%A3%E5%92%8C%E6%98%87-her-sen-doong

經歷

  • 倫敦帝國理工 訪問學者

  • 馬來西亞國立大學（Universiti Kebangsaan Malaysia) 升等國際審查委員

  • 大專校院教學品保服務計畫小組委員

  • 教師升等外審委員

  • 國立嘉義大學資訊管理學系系主任

  • 國立嘉義大學 特聘教授

  • 國立嘉義大學教授

  • SBIR計畫審查委員

  • 國立嘉義大學資訊管理學系 副教授

  • 中央研究院 青年訪問學者

  • 國立嘉義大學資訊管理學系 助理教授

  • 台南市政府 顧問

  • 陸軍義務役少尉

  • 哈瑪星科技股份有限公司 產品事業部經理

  • 國立中山大學軟體育成中心 專案經理

Ad Hoc Referee

MIS Quarterly, Journal of the Association for Information Systems, IEEE Transaction on Engineering Management, Decision Support Systems, International Journal of Electronic Commerce, Information & Management, Electronic Commerce Research and Applications, Information Technology and Management, International Journal of Information Management, Journal of Electronic Commerce Research, Journal of Information Management (資訊管理學報), Journal of e-Business (電子商務學報), International Conference on Information Systems, Hawaii International Conference on System Sciences, and Pacific Asia Conference on Information Systems

Selected Journal Publications

  • A. Suci, H. Wang, and H. Doong, “Relax Your Fear-The Role of Autonomous Sensory Meridian Response (ASMR) in Green Advertising,” Journal of Retailing and Consumer Services, Vol. 75, 2023, pp. 1-10. (SSCI).

  • A. Suci, H. Wang, and H. Doong, “Parent-like Spokesperson for Campaigning an Anti-Plastic Straw Movement to Young Adults: Is It Effective?” Asian Journal of Social Psychology, Vol. 26, 2, 2023, pp. 167-187. (SSCI).

  • A. Suci, H. Wang, and H. Doong, “Promoting a Heritage Product to Domestic Youth Markets: Should It Be Localized?” International Journal of Emerging Markets, Vol. 18 12, 2023, pp. 6015-6036. (SSCI).

  • A. Suci, H. Wang, and H. Doong, “Green Advertising: Examining the Effects of Appeal Arrangement on Young Indonesian Consumers’ Green Attitudes and Buying Intention,” Asian Journal of Communication, Vol. 32, 2022, pp. 346-370. (SSCI)

  • Y. Lin, W. Wang, and H. Doong, “Is Talking about the Future a Curse or a Blessing? The Effects of Future-focused Message Framing on Fundraising Performance,” IEEE Transactions on Engineering Management, Vol. 68, 2021, pp. 970-981. (SSCI)

  • Y. Lin, H. Doong, and A. Eisingerich, “Avatar Design of Virtual Salespeople: Mitigation of Recommendation Conflicts,” Journal of Service Research, Vol. 24, No. 1, 2021, pp. 141-159. (SSCI)

  • 徐淑如、董和昇、戴基峰、詹永承，「從選擇性注意力觀點探討產品置入型態與遊戲平台之廣告效果」，中山管理評論, Vol. 25, No. 2, 2017, pp. 489-534. (TSSCI)

  • H. Lai, H. Lin, and H. Doong, C. Yang, “The Effect of Price Dispersion and Price Volatility in an e-Market on Consumers’ Intentions to Join Group Buying,” 資訊管理學報, Vol. 19, No. 1, 2012, pp. 1-26. (TSSCI)

  • H. Doong and H. Wang, “Do Males and Females Differ in How They Perceive and Elaborate on Agent-Based Recommendations in Internet-Based Selling?" Electronic Commerce Research and Applications, Vol. 10, No. 5, 2011, pp. 595-604. (SSCI)

  • H. Doong, H. Wang, and G.R. Foxall, “An Investigation of Consumers’ Webstore Shopping: A View of Click-and-Mortar Company,” International Journal of Information Management, Vol. 31, No. 3, 2011, pp. 193-304. (SSCI)

  • 徐淑如、董和昇、柳雅婷，「網路論壇口碑強度、雙面訊息與口碑順序對說服效果之影響－產品涉入之干擾效應」，電子商務學報, No. 13, Vol. 1, 2011, pp. 135-168. (TSSCI)

  • H. Wang and H. Doong, “Online Customers’ Cognitive Differences and Their Impact on the Success of Recommendation Agents,” Information & Management, Vol. 47, No. 2, 2010, pp. 109-114. (SSCI)

  • H. Wang, H. Doong, and G.R. Foxall, “Consumers’ Intentions to Remain Loyal to Online Reputation Systems,” Psychology & Marketing, Vol. 27, No. 9, 2010, pp. 887-897. (SSCI)

  • H. Doong, H. Wang, and G.R. Foxall, “Psychological Traits and Loyalty Intentions towards e-Government Services,” International Journal of Information Management, Vol. 30, No. 5, 2010, pp. 457-464. (SSCI)

  • H. Wang and H. Doong, “Does Government Effort or Citizen Word-of-mouth Determine e-Government Service Diffusion?” Behaviour & Information Technology, Vol. 29, No. 4, 2010, pp. 1-8. (SSCI)

  • H. Wang and H. Doong, “Argument Form and Spokesperson Type: The Recommendation Strategy of Virtual Salespersons,” International Journal of Information Management, Vol. 30, No. 6, 2010, pp. 493-501. (SSCI)

  • H. Wang and H. Doong, “Nine Issues for Internet-based Survey Research in Service Industries,” The Service Industrial Journal, Vol. 30, No. 14, 2010, pp. 2387-2399. (SSCI)

  • H. Doong and H. Wang, “Predictors of Diverse Usage Behaviour towards Personal Knowledge Management Systems,” Online Information Review, Vol. 33, No. 2, 2009, pp. 316-328. (SSCI)

  • H. Doong and H. Lai, “Exploring Continuance of E-negotiation Systems: Expectation and Disconfirmation Approach,” Group Decision and Negotiation, Vol. 17, No. 2, 2008, pp. 111-126. (SSCI)

  • H. Doong, H. Wang, and H. Shih, “Exploring Loyalty Intention in the Electronic Marketplace”, Electronic Markets, Vol. 8, No. 2, 2008, pp. 142-149. (SSCI)

  • 徐淑如、董和昇、羅雅嬪，「網路購物服務失誤、服務補救與顧客滿意度-期望不一致與知覺公平觀點」，管理評論, Vol. 17, No.1, 2008, pp. 1-24. (TSSCI)

  • H. Lai, H. Doong, C. Kao, and G.E. Kersten, “Negotiators' Communication, Perception of Their Counterparts, and Performance in Dyadic E-negotiations,” Group Decision and Negotiation, Vol. 15, No. 5, 2006, pp. 429-447. (SSCI)

  • J. Wu, H. Doong, C. Lee, T. Hsia, and T.P. Liang, “A Methodology for Designing Form-based Decision Support Systems,” Decision Support Systems, Vol.36, No.3, 2004, pp. 313-335. (SCI)

  • T.P. Liang and H. Doong, “Effect of Bargaining in Electronic Commerce,” International Journal of Electronic Commerce, Vol. 4, No. 3, 2000, pp. 23-48. (SSCI)

Teaching

Multivariate Analysis, Management Information Systems, Business Research Method, Electronic Commerce and Digital Marketing,Business Intelligent, Data Visualization

Awards/Honors

  • Excellent Work –Fintech, Mega Bank

  • Third Place – TOPCO Scientific Thesis Award

  • Excellent Work – TOPCO Scientific Thesis Award

  • Excellent Work – National Contest of Open-source Innovation Development

  • Excellent Work – National Contest of Software Design and Development, Ministry of Education, Taiwan

  • Third Place – The 12th National College Contest of Information Management Project Design and IT services Innovation

  • National Chiayi University, Teaching Award

  • Thesis Scholarship, the Archilife Research Foundation, Taiwan

  • Excellent Work – National College Contest of Information Management Project Design and IT services Innovation

  • Member of Phi Tau Phi honorary society, 1996 and 2002

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